Open Book Management-- Topic Information
OPEN-BOOK MANAGEMENT:
YOUR EZ OVERVIEW
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This material is reproduced from the book Open-Book
Management, Your EZ Intro to OBM, Copyright 1997, Donald F. Barkman, The Business
Center, Knoxville, TN, All Rights Reserved. This web site material may be copied and
reproduced by persons interested in learning about and promoting the book. "The
Business Center, Knoxville, TN" must be acknowledged as the source of the material.
For complete information, please purchase the book. Thank you.
"Open-Book Management" (OBM) is becoming increasingly popular. Many firms are
interested in how it works. It has been featured in Inc. magazine, and several
books have promoted it. This overview will supply the a basic background on OBM.
If you are not familiar with Open-Book Management, you'll find this overview a quick
and easy way to get acquainted with the concept. If you are already familiar with
Open-Book Management, this overview will serve as a handy reference to share with others
who need information. The book provides more detailed explanations and examples of the
material provided in this overview. It also contains a complete OBM reference list.
What Is Open-Book Management (OBM)?
Open-Book Management has been used to describe a management style where financial
information is openly shared with all employees. It is, however, a more complete set of
activities in support of a unique management philosophy. OBM is:
Educating all employees about the firm's business and exchanging business information
among them to support their involvement as responsible business partners with significant
and timely rewards based on business performance.
Open-Book management requires its practitioners to be insightful, creative, persistent,
and disciplined. The OBM model looks simple, but requires a significant investment in
people and systems to work. It is not a quick fix. It is a broad and powerful approach to
running a firm.
Where Did OBM Originate?
Jack Stack, CEO of Springfield Remanufacturing Company in Springfield, MO, originated
and popularized the essentials of OBM in the 1980's. He described his experiences in the
book, The Great Game of Business. John Case coined the term "open-book
management" in 1990. He used it in several articles published in Inc. magazine and in
his book, Open-Book Management, The Coming Business Revolution. John's writing is
the basis for the acronym "OBM."
What's OBM Require?
OBM requires five things:
1. Leadership |
| 2. Education |
| 3. Information |
| 4. Involvement. |
| 5. Rewards |
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| 1. Leadership |
To operate an OBM organization requires a certain personal leadership
philosophy. OBM is as much a matter of the heart as it is of the mind. The cornerstone of
a leader's philosophy is his belief with respect to sharing. A leader must be eager to
share three things with the employees of his organization:
- a. Information
- b. Decision Making (Control)
- c. Wealth.
A leader must give people the real numbers about their firm's financial
performance to achieve both credibility and motivation. Employees must have the
opportunity to make a difference in a significant way. Not everyone gets to make the
decisions of the CEO, but most employees will want and need more control over their work.
Leaders must be willing to share the wealth created by the efforts of employees.
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| 2. Education |
Education means training and developing the knowledge and skills of
employees to do everything their jobs require. This includes understanding the business
context within which their work is done -- that's where OBM adds its educational element.
In OBM, everyone's job becomes larger because each person must understand how the business
operates financially and how he or she can affect its financial results. Financial reports
like the income statement, balance sheet, and cash flow statement become new tools for
everyone to understand and use. Education helps establish a "line-of-sight"
between an employee's everyday actions and the larger operating and financial results of
the business. A line-of-sight traces the effect of an individual's actions on the firm's
financial performance. Beginning with the key financial measure(s) the company uses,
instructors can work backward through the measure's components until the line reaches the
employee's department, team, and job.
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| 3. Information |
To be an informed and responsible business partner requires having access
to pertinent financial information about the firm. Sharing financial information is the
defining hallmark of OBM. Revealing "confidential" data about a company's
financial performance has constituted "opening the books." While this is crucial
to the success of OBM, it is hardly all there is to it. Giving information to persons
who are not educated to properly interpret it can create problems, not solve them.
Responsible business partners who act to achieve the mission of their enterprise must be
both informed and educated. Managers who cite problems of information sharing with
employees usually describe situations where the employees were given the information
without sufficient prior education. They argue against sharing information because it was
misinterpreted or misused. This misses the point. They should argue for better education
so that the shared information is properly understood and used.
Key financial and operating measures are carefully defined, measured, and intensely
managed by all employees to produce results. These are called the firm's "critical
numbers." OBM uses an information exchange system to track and achieve these critical
numbers. This may turn traditional, hierarchically oriented financial information
reporting systems on their heads. Instead of being aimed at satisfying managers' needs for
information, OBM stresses that the "troops" have information so they can make
decisions to respond to changes. Information must loop quickly back to the people who
contribute the data as well as move upward to inform managers.
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| 4. Involvement |
Involvement may be the least obvious of the four elements of OBM, perhaps
because there have been so many employee involvement programs over the last thirty years.
Involvement is, however, an indispensable element. Providing a structure for involvement
and the mechanisms for it to occur are what turns motivation into action. Problem-solving
teams and natural work teams are often used for this purpose. OBM invites a high level
of employee involvement with business affairs. The degree of involvement needs to be
proportional to the degree of education and information possessed by those involved. It's
like controlling the angle of a dive into a swimming pool based on the depth of the water.
The more thorough the education, and the more extensive the information exchange, the
greater the involvement can be.
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| 5. Rewards |
Giving everyone a significant personal stake in the financial success of
the firm is also characteristic of OBM. Educated and informed employees who are deeply
involved with the business will produce results. It will no longer be a case of employees
coming to work and "doing a job." Employees gain a more tangible sense of
accomplishment in an OBM operation. When everyone sees the company's numbers turn out
well, a logical question arises -- "What's in it for me?" This is a question
of long standing. Corporate America has not answered it well. Many "merit" pay
programs (rhetoric aside) don't really pay for performance. For most employees, the amount
in the paycheck has little to do with their organization's current performance or their
individual or team contribution. OBM stresses rewards linked directly to the
"critical numbers" and profits. These rewards take a variety of forms.
a. Short-term and long-term rewards.
b. Cash and non-cash rewards.
c. Individual and group rewards.
d. Operational and financial performance driven rewards.
These choices are not either/or. Rather, they are both/and. All eight possibilities can
be used simultaneously. Some firms focus on sharing profits, while others provide equity
stakes in the firm through ESOP's (Employee Stock Ownership Plans). All firms must balance
psychological and monetary rewards to create a balanced motivational climate. The secret
is to keep it simple, easy to understand and administer, and on-target for organizational
performance. |
Why Adopt OBM?
The advantages of successful OBM are:
1. Solid financial performance of the business.
2. Improved security for the firm and its members.
3. Increased satisfaction with work.
4. Substantial and sustainable personal compensation and wealth building.
OBM is not a panacea. It's tough to run a business, big or small. OBM doesn't make
things easier. It makes them better. OBM does not mean that employees will suddenly cease
internal bickering, customers will become instantly delighted, quality will make a quantum
leap upward, or cash flow will be more even. All these things take hard work. OBM is
simply one approach to doing that work. In the end, OBM isn't about money at all. It's
about excited people tackling a challenge and adding value to their lives and the world in
which they live.
When is OBM Finished?
OBM requires continual attention, energy, patience, and the firm's resources. All its
elements must be combined to a level of intensity before the synergy and power of OBM take
hold in an organization. Partial efforts don't succeed. OBM offers rewards, but only from
hard work. OBM is never finished because there are always new twists to running the
business. The perpetual dynamism of the marketplace guarantees an OBM firm will remain a
learning organization.
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