Business Basics Bestseller #1

1. Introduction to Business Why companies are in business and how individuals are like miniature businesses. Welcome to Business Basics WIIFM? -- What's In It for Me? You're in Business Operating a Company Purpose of a Business	4. Financing the Business What we own, what we owe, and what is ours as a company. The Balance Sheet. In the Beginning... Shareholders' Equity Liabilities Assets Depreciation The Balance Sheet Bizzary - Balance Sheet Terms
2. Serving Our Customers Where sales come from and what affects them. The force of competition Customers Markets Products & Services Competitors	5. Measuring the Business The different ways we measure the financial results of the firm. Income Statement vs. Balance Sheet Sizing up the Firm Why All These Percentages? Profit Margins Return on Assets Return on Equity Earnings per Share Debt to Debt+Equity Ration Bizzary - Financial Reports & Formulas
3. Operating the Business Sales minus costs equal profits. Types of costs and measures of profits. The Income Statement. Sales The Income Statement Costs and Expenses Profits and Taxes Bizzary - Income Statement Terms	6. Managing Our Resources How we track our critical numbers and decide which investments to make. Cost Centers and Profit Centers Forecasts, Budgets and Variances Attacking a Negative Variance Creating a Positive Variance Projects Evaluating Projects Cash Flow Bizzary - Budgets, Projects, Cash Flow